Digital Brand Guide
Together, we will
change everything
Brand consistency is important to increase awareness and recognition. This guide is to help Sierra Space content creators to maintain consistency across all digital channels.
Brand consistency is important to increase awareness and recognition. This guide is to help Sierra Space content creators to maintain consistency across all digital channels.
We will give humanity a platform in space to improve life on Earth.
Our vision is to enable humanity to begin new civilizations in space.
We see a future where all people can choose to live, work, discover, and explore beyond our planet.
We are passionate about our customers
We are deeply committed to our mission
We are strategic in our thinking and our actions
We have unquestionable integrity and transparency
We execute with excellence, consistently delivering on our promises and commitments
We reward our team members for their performance and invest in their careers
We are orientated toward action and we reject non-value added bureaucracy
We believe in teamwork to solve challenges and create breakthrough innovations
We have courage to challenge when we disagree, speak-up when something appears wrong and commit to the agreed path forward
We empower our team members to make decisions, and ensure every team member makes a meaningful contribution to our mission
We seek the most ingenious ideas and innovative ways of doing things regardless of origin
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Trait Name
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Trait Name
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Our voice connects with …
When we write and speak, we want you to feel…
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The full logo consists of the wordmark and tagline which should be primarily used when space permits
Clear Space
To keep the integrity of the logo, adequate spacing should be maintained around the logo at all times.
The brand color palette must be used consistently across all communications for ease in recognition. The primary color palette can be found in the logomark: Night Blue, Teal Blue, and Turquoise.
Night Blue
Hex #0B2F49
RGB 11, 47, 73
Teal Blue
Hex #2F7188
RGB 47, 113, 136
Turquoise
Hex #1FC1B5
RGB 31, 193, 181
Secondary Colors
The secondary colors Light Sunrise, Sunset Orange, and Deep Green compliment the primary colors in gradient backgrounds and to help create interest.
Light Sunrise
Hex #0B2F49
RGB 255, 239, 199
Sunset Orange
Hex #F6AF66
RGB 246, 175, 102
Deep Green
Hex #00575B
RGB 100, 4, 0, 64
Black and White
Pure black (#000000) should be avoided on backgrounds or text as it is straining on the eye on digital devices.
Night Black
Hex #060E14
RGB 6, 14, 20
Light Grey
Hex #EDEDED
RGB 237, 237, 237
Gradients
Gradient backgrounds can be generated by using a combination of the primary and secondary colors. Angled gradients are recommended to create more interesting visuals.
Teal Blue /
Night Blue
Deep Green /
Turquoise
Sunset Orange /
Turquoise
Typefaces
Primary typefaces consist of Geom Graphic (Adobe Typekit) and Montserrat (Google Fonts).
In the event that the primary typeface is unavailable, Arial should be used in its place.
Instances that could result in secondary usage include but are not limited to: online applications, shared or interactive material such as Word documents or PowerPoint presentations, or materials designed or edited off-site on a machine without the font installed.
Montserrat Light 300
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Typographic Usage
Geom Graphic Regular is used in headlines. Primary headlines should be set in title or sentence case.
Montserrat Light is used for all body copy and large blocks of text.
Montserrat Semi-Bold is used in button text and subtitles in body content.
Paragraphs should be left-aligned whenever possible for easier readability.
Headline
Geom Graphic Regular
Letter spacing: 0
Line-height: 1em
Subhead
Geom Graphic Regular
Letter spacing: 0
Line-height: 1em
We see a future where all people can choose to live, work, discover, and explore beyond our planet.
Paragraph
Montserrat Light 300
Letter-spacing:0
Line-height: 1.5em
Font: Montserrat Semibold 600
Text transform: uppercase
Letter-spacing: 1px
It is recommended to limit the use of the primary button to not more than one per screen to focus on the primary call-to-action